INDIE STORY

A COLLECTIVE
OF ORIGINALS

 

IMAGINATION IS THE IRREFUTABLE MOTHER OF INVENTION. INDIE BRANDS IS A PLACE WHERE INDIVIDUALITY IS NURTURED, CULTIVATED AND CELEBRATED. EVERY DAY, WE SEEK TO DISCOVER THINGS WE DIDN’T KNOW EXISTED.
indie story

NEVER STOP EXPLORING

Founded in 2011 by Douglas Cunningham, Indie Brands was born out of a desire to redefine what it means to be a drinks distributor.

We scout the world with the aim of connecting original and distinctive drinks producers with like-minded individuals. From mystical Mexican mezcals, to first-rate Finnish vodkas, we never stop exploring.

We invite you to join our community of open minds, a welcome place to share and celebrate new ways of thinking, drinking and creating.

indie brands story

INDIE
TERRITORY

 

AGAVE SPIRITS

The long game is its own reward when it comes to producing tequila and mezcal. The time and patience it takes to grow, to harvest, to slowly cook and extract. We are drawn to the independents, where the human touch interacts with each stage of the process from start to finish; cultivation to bottling. We’ve curated a collection of some of Mexico’s finest producers, each with their own distinctive narrative and style, and the utmost passion for their craft.

GIN

These are the rule breakers and the tastemakers, the distillers who revel in the freedom of individuality. They break the mould of what’s expected from a gin, creating outstanding and unique spirits designed for mixing.

WHISKY

In a behemoth of a category, we stand by those who do things differently from their particular corner of the globe. Exacting (some might say downright obsessive) standards when it comes to recipes, casks and, of course, good old-fashioned waiting pays off every time in a collection of whiskies that exist to entice and enthuse.

RUM

Influenced by the tropics, steeped in history and a true pillar of cocktail culture, rum is defined by so many things. We honour centuries-old methods, the expertise of the Maestros Roneros, the evolution of the solera system. Above all, we celebrate the out and out vibrancy that this characterful spirit brings to the good times.

LIQUEURS

Our portfolio of liqueurs delivers impressive choice in cocktail creation. From original icons to the offbeat and exotic, they contribute intensity of flavour and quality to the mix every time.

VODKA

We seek out the true distillation of quality and have no time for thinly-conceived premiumisation. The pristine, the extraordinary, these are spirits crafted with meticulous care. We present a range of classic and flavoured vodkas that define the phrase ‘conversation starter’. These are spirits that are destined for greatness in the glass.

READY TO DRINK

Ditching the predictable, these drinks hit all the right notes – cocktail inspired pre-mixes made with premium ingredients and packaged up to perfection. Versatile drinks each and every one; just chill, open, pour and explore.